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FUD - Fear, Uncertainty and Doubt We make use of cartoons to get people to laugh at their fears, uncertainties and doubts that could put the project at risk.  
Knowledge BANK ERP Role Accountability Tool Set  (RATS)
© KnowledgeBankERP International 2014
c Copyright     KnowledgeBank FUD
I gather the Business Focus   Programme is going to be     looking at our roles...
what on earth is   the matter ?!?
do you think i will still be able to do my job?
oh!
Of course, silly! And they are'nt getting rid of anyone. It's only going to make it easier                 and more fun for us..
Come on! Let's get a coke -   do you have any change?
Now what ?!?
I can't help it Leo -   you said "change"
We have developed methodologies to support the Communication and Risk Management aspects of our behavioral change projects in large organisations. We make use of cartoons to get people to laugh at their fears, uncertainties and doubts that could put the project at risk. The approach we use is to firstly identify the Strategic Destination (where we would ideally like to end up) and the key mind set criteria (opinions and values) of role players in that ideal environment. We then identify the current status of our target people groups  in each of the Mind Set Criteria and design a communication and advocacy campaign making use of cartoons and film scenarios to capture their hearts and minds and take them from where they are presently, to where we intend them to be. A key aspect of the process is the identification of interim measurement tools to track the efficacy of the campaign to allow for mid-course corrections.